Nad’s For Men

Digital/Content, Social Media
  • Client Nad's For Men
  • Date 12-12-2016

THE BRIEF

Nad’s has traditionally been associated with Female Grooming and beauty products.

MAW were given the opportunity to raise awareness and hype of the Nad’s For Men range, in a relatively fresh market and establish an online presence.

THE IDEA

DON’T WAIT FOR THE HINT Online Campaign

MAW has taken the opportunity for Nad’s For Men to become an ‘Authority’ in the Male Grooming Market. Men are becoming more and more image conscious, brand loyal, and gravitate toward convenience.

MAW aim to increase brand awareness of Nad’s For Men and engage consumers through a balance of comical content and call-to-action. The ‘Don’t wait for the hint’ campaign aims to trigger a call-to-action using humour and relatable content.

THE EXECUTION

MAW produced 2x 30sec comical videos and a portfolio of stills to be distributed via social media channels as part the Nad’s For Men Social Media Campaign.

MAW also distributed a Nad’s For Men Hair Removal Cream product releases to gain editorial coverage (both online & traditional) to increase SEO and positive brand awareness. MAW sent out product samples for review by relevant journalists & influencers.

RESULTS

This campaign is still running, however, since MAW launched the social media campaign Nad’s For Men Cream has had it’s best in-store scan sales result in 2 years.

We have doubled their online following and the 1st video has already reached over 50k views and counting.

It is early days in the campaign but this is looking good so far!