31 Jan

A Walk On The Wildside

Men At Work Communications (MAW) and Rhino-Rack are continuing their partnership into 2017 by simply taking a walk with the Rhinos.

The latest idea from MAW was approved within two weeks and involved the client flying 11,000kms across the globe. A success regardless of the outcome.

MAW asked Rhino-Rack, who turns 25 in 2017, to spend time at Imire Game Farm In Zimbabwe to learn more about Rhino conservation through conversation with those in the know.

Richard Cropley, Founder of Rhino-Rack International, and Adam Mumford, Director of MAW, bordered a plane to Africa and spent two weeks researching and conceptualising.

“Rhino numbers are dwindling year on year, while Rhino-Rack numbers are increasing year on year,” Richard stated.

“Adam & I felt it made sense to learn more about these amazing animals and ultimately, give back to our namesake. We turn 25 in July this year and to say thanks, we will be launching a campaign to do our part in saving the Rhino.”

Find out about becoming a volunteer at Imire Game Farm by clicking here.